CrescoNet is a global utilities technology company operating across the US, Australia, New Zealand, Asia and Europe. Their industry leading smart tech delivers AI-Native metering data solutions for utility providers offering electricity, water and gas.

With many brands under the CrescoNet umbrella, a clearer and more unified visual hierarchy was needed across CrescoNet’s different offerings. These included the overarching CrescoNet brand, Gridwide services brand and a continually growing portfolio of products. With each brand operating at a different capacity across the global market, each needed to sit within the CrescoNet family while still allowing for a standalone presence where needed.

Positioning CrescoNet as a strong digital core for growth, we designed a unifying mark and visual identity to align the main CrescoNet and Gridwide services brands. A flexible design system for the underlying product brands was also developed for continuity across the product range.